The Secret Sauce of Human Motivation Motivation By Noah St. John What is the motivation that causes people to do what they do? Your mind is like an infinite weighing machine — every moment, your mind is weighing your perceived Benefit against your perceived Cost of doing any behavior, habit or activity you can think of. Every decision you make, every habit you form, is built upon your perceived Why-To’s and Why-Not-To’s of doing that thing. These habits include… The clothes you put on this morning The food you ate for breakfast – and if you ate breakfast in the first place How many snacks you’ll eat today and exactly what you eat Whether you procrastinate at work Whether you find it hard or easy to finish projects Whether you are easily distracted or have no trouble concentrating Whether I’m coaching CEOs or consulting for Fortune 500 companies, I’ve never met one human being who doesn’t want to succeed. Yet, we also know that millions of people and organizations have tried everything under the sun to become more successful, but are still not getting the results they want. So, what’s going on here? The Hidden Cause of Habits According to scientific research, your conscious mind makes up less than 10% of your total brain function. That means that the subconscious or unintentional aspect of your mind represents around 90% of your total brain function. Your subconscious is a vast collection of unintentional, habitual thoughts, behaviors, and actions. Therefore, the phrase that best describes the Subconscious mind is NO CHOICE.