{"id":12297,"date":"2017-10-31T15:00:16","date_gmt":"2017-10-31T19:00:16","guid":{"rendered":"http:\/\/omtimes.com\/iom\/?p=12297"},"modified":"2017-11-07T07:17:22","modified_gmt":"2017-11-07T12:17:22","slug":"attract-ideal-clients-love-based-marketing","status":"publish","type":"post","link":"https:\/\/omtimes.com\/iom\/2017\/10\/attract-ideal-clients-love-based-marketing\/","title":{"rendered":"Attract Your Ideal Clients with Love-Based Marketing"},"content":{"rendered":"<p><iframe loading=\"lazy\" src=\"https:\/\/www.podbean.com\/media\/player\/gh9a9-7aa7b1&#038;?from=site&#038;skin=1&#038;fonts=Helvetica&#038;auto=0&#038;download=0&#038;share=1&#038;btn-skin=108\" height=\"100\" width=\"100%\" frameborder=\"0\" scrolling=\"no\" data-name=\"pb-iframe-player\"><\/iframe><\/p>\n<p><strong>Aired Tuesday, 7 November 2017, 2:00 PM ET<\/strong><\/p>\n<p><strong>Attract Your Ideal Clients with Love-Based Marketing <\/strong><\/p>\n<p>It is possible to attract your ideal clients without feeling inauthentic and manipulative. You have a choice when it comes to writing your copy (copywriting is writing promotional materials, nothing to do with putting a copyright on something or protecting your intellectual property) and marketing your business. You can choose fear-based (i.e. more traditional copywriting that sounds hype-y, slime-y and inauthentic) or love-based, where you can attract, inspire and invite your ideal prospects to become ideal clients.<\/p>\n<p><strong>About the Guest: Michele PW<\/strong><\/p>\n<p><img data-recalc-dims=\"1\" decoding=\"async\" class=\"alignright size-full wp-image-12299\" src=\"https:\/\/i0.wp.com\/omtimes.com\/iom\/wp-content\/uploads\/2017\/10\/Michele-PW.jpg?resize=355%2C200\" alt=\"Michele-PW_Inspired-Conversations_OMTimes-Radio\" width=\"355\" height=\"200\" srcset=\"https:\/\/i0.wp.com\/omtimes.com\/iom\/wp-content\/uploads\/2017\/10\/Michele-PW.jpg?w=355&amp;ssl=1 355w, https:\/\/i0.wp.com\/omtimes.com\/iom\/wp-content\/uploads\/2017\/10\/Michele-PW.jpg?resize=300%2C169&amp;ssl=1 300w, https:\/\/i0.wp.com\/omtimes.com\/iom\/wp-content\/uploads\/2017\/10\/Michele-PW.jpg?resize=70%2C39&amp;ssl=1 70w, https:\/\/i0.wp.com\/omtimes.com\/iom\/wp-content\/uploads\/2017\/10\/Michele-PW.jpg?resize=98%2C55&amp;ssl=1 98w\" sizes=\"(max-width: 355px) 100vw, 355px\" \/>Michele PW (Pariza Wacek) is the best-selling author of the \u201cLove-Based Business\u201d series of books that teaches people how to build a business they love and that loves them back, and the owner of the Love-Based Copywriting and Marketing Company that provides done-for-you services to help entrepreneurs attract more clients and boost their business. Check out tons of free resources to help you build a love-based business and live a love-based life on her blog, including the Love-Based Money podcast and a free Love-Based Biz Kit on her blog.<\/p>\n<p>Website: <a href=\"http:\/\/www.LoveBasedBiz.com\" target=\"_blank\" rel=\"nofollow noopener\">http:\/\/www.LoveBasedBiz.com<\/a><\/p>\n<p>Twitter: <a href=\"https:\/\/twitter.com\/michelepw\" target=\"_blank\" rel=\"nofollow noopener\">https:\/\/twitter.com\/michelepw<\/a><\/p>\n<p>Facebook: <a href=\"https:\/\/www.facebook.com\/michelepwauthor\" target=\"_blank\" rel=\"nofollow noopener\">https:\/\/www.facebook.com\/michelepwauthor<\/a><\/p>\n<p>Facebook Personal Page: <a href=\"https:\/\/www.pinterest.com\/themichelepw\/\" target=\"_blank\" rel=\"nofollow noopener\">https:\/\/www.pinterest.com\/themichelepw\/<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Aired Tuesday, 7 November 2017, 2:00 PM ET Attract Your Ideal Clients with Love-Based Marketing It is possible to attract your ideal clients without feeling inauthentic and manipulative. You have a choice when it comes to writing your copy (copywriting is writing promotional materials, nothing to do with putting a copyright on something or protecting [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":5050,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[2078],"tags":[2081,2082,9091,9090],"class_list":["post-12297","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-inspired-conversations","tag-inspired-conversations","tag-linda-joy","tag-love-based-marketing","tag-michele-pw"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Attract Your Ideal Clients with Love-Based Marketing - OMTimes Radio<\/title>\n<meta name=\"description\" content=\"You can choose fear-based or love-based, where you can attract, inspire and invite your ideal prospects to become ideal clients.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/omtimes.com\/iom\/2017\/10\/attract-ideal-clients-love-based-marketing\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Attract Your Ideal Clients with Love-Based Marketing - 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