To Infinity and Beyond: WebTv- Amplifying our Brand Identity
Our brand identity and reputation capital are only as good as our ability to express and sustain the ethos that has guided all our projects throughout these years.
Over the past several months, OMTimes Media Inc has been slowly rolling out a series of developments to our multi-media platform.
All the changes we have been implementing had a goal to improve our reach. Thus, we are opening new creative avenues, including a state-of-the-art community of authors tailored to serve our audiences more personable. The creation of a more relational platform allows amplification of the relationships and creates resonance among kindred spirits.
During those rare moments of creativeness, when a person has something in common with the making of the universe, he feels a sense of transcendence. What could be a greater reward?
Joseph C Zinker
One of the most notable upgrades we have made is allowing more creative expression for the writers/authors and their brands on our new platform. The new writer’s pod on OMTimes will feel more like a new home to you. It was only appropriate that we also followed the rhythm ourselves as we build more expressive and creative OMTimes for our creators. To do so, we decided to better express our own Brand’s uniqueness amplifying our Media broadcasting possibilities.
Our Brand represents the idea that we can, through conscious actions, shift our reality and co-create a new planetary culture.
Our twelve-year journey started with a single concept: To express and spread spiritually conscious ideas, helping our audience live a more mindful and abundant life.
We did this by giving people a place to gather reliable, no BS spiritual information encompassing our Conscious Lifestyle or “Way of Life.” Nowadays, OMTimes media is a website with a valuable ranking in every English-speaking country globally. Our ideas reach what is now a global community of over 2.4 M readers/listeners.
As a consciously creative platform, the most important element is how we’re gratified to give the Spiritual, Conscious, Mindful, and Holistic communities voices. OMTimes has been their home to grow, to connect, and inspire authentic, soulful, and colorful conversations — as well as the potential to activate change and Expansion of Consciousness.
Although our purpose remains the same, our publishing tools, such as our reading platform, our writer’s pod, and our radio outreach, were enhanced by developing a new broadcasting branch of OMTimes: The OMTimes Social WebTV Channel.
Our Web TV shows will be streaming live videos delivered over our vast social Media Channels (Yes, every single of them). Our Conscious Media Broadcast becomes a powerhouse associated with our Radio Network streaming platform (iom. fm) through simultaneous multi-channel.
It means that aside from our social media channels broadcasting capabilities, our Radio station that alone captures approximately 450K listeners a month will be added to the equation.
As our world is transforming around us, we aim to create a more intentional and relational network of ideas worth exchanging without hinges. Our expanded brand identity is meant to provide a better expression of who we are, what we want to accomplish, where we came from, and where we’re going.
The changes caused by the Worldwide Pandemic forced us to revisit our original blueprint. We have decided to expand the new elements to facilitate the dialogue among people and bring information, motivation, and inspiration to an audience that craves positivity and a positive outlook in life. The continuous free flow of information allows everyone to prosper!
While our content and product offerings have evolved over the years, our branding had not evolved enough with them. We needed to reaffirm our uniqueness and distinctiveness to better reflect where we stand today and what we intend to accomplish. We wanted a system that addressed two important, tactical needs: Our new platforms have built-in resources we needed as a scalable system: flexible, agile, easier to spin- up, particularly for future marketing initiatives, in an ever-changing Media and Publishing environment.
At OMTv, we believe the new evolutionary cycle on the history of OMTimes Media Inc perfectly reflects OMTimes’ past, present, and future.
Welcome to the future!
OMTimes is the first and only Spiritually Conscious Magazine
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