A Global Stage for a Global Business
By Daria Trifu
Bruno Pischiutta, internationally acclaimed Film Director and President of Toronto Pictures says: “When I am in Toronto, our Studio’s headquarters, my day starts at 5:00 AM. Coffee, watching BBC and, in the mean time, taking notes on my next movie. Then I switch to CNN and later to MSNBC, just to have an idea of what is happening in the world and of what everybody is talking about.
(for the full article and multimedia experience, click here: OM-Times July 2010 Edition)
I am in the office a little after 10:00 AM and I prepare, together with Daria, the day’s agenda. A big part of the agenda consists of making many phone calls – about 20 a day – to people on different continents and in different time zones. We start with our calls to Australia, China and India. Around 12:00 PM, it’s time for Europe (Bucharest, London, Monte Carlo) and for Africa (Accra, Cape Town). At about 1 or 2 o’clock it’s time to call the people on the East Coast (New York, Boston, Florida, Atlanta, etc.). By the time we’re done with those calls, it’s close to 4 o’clock, the time for Texas and New Mexico. Five o’clock is perfect for Los Angeles, Vancouver and San Francisco. On certain days, at 9:00 PM we still have to call India or Australia”.
We live in Canada, the company is publicly listed and it’s stock is trading in the USA, we are producing films in North America, in Europe, in Africa and in Asia and, our talent, business associates and financiers are located around the world. This year alone, we are producing a movie in Europe, preparing the production of a second one and we are commercially and theatrically releasing two movies simultaneously in different countries on different continents.
Our creative, business and financial interests are worldwide and so are our friends and production executives. Due to the nature of the global film industry, every day, we have to be aware of the principal things that are going on in the world: we not only have to follow film industry news but also the most significant political and economic developments worldwide. All this is natural, film is a global phenomenon that touches viewers in every part of the world.
When we develop a film, we start by asking ourselves and our marketers if this film will be liked by and interesting not only for the people in New York and Los Angeles but also in Tokyo, Cape Town, Buenos Aires, Moscow and Paris.
