Jae Choi: Walking the Walk and Juicing the Juice
Completely adopting the lifestyle and the motto “let food be your medicine,” Jae’s juicing business took off. He quit representing junk food (giving up a substantial segment of his business at the time) and leveraged his years of industry expertise to develop more health-related equipment and kitchen tools designed to support a whole foods lifestyle.
Today, Tribest Corporation is proudly behind the best-selling Green Star Elite, Sedona Food Dehydrator, FreshLife Sprouter, YoLife Yogurt maker, Soyabella Soy Milk Maker, Wolfgang Fresh Flour Mill, Tribest Personal Blender, and GlasLife airtight storage, to name a selection of the company’s offerings. The company is also launching Dynablend, a new high power juicer with a glass body.
When Jae started, he was in business to make a living. He had no desire to change his lifestyle nor the knowledge that he needed to. He began studying the benefits of raw foods and juicing purely in order to sell the products he was representing. But then, he fell in love with it. He fell in love with the lifestyle and the impact it had on his health and well being. He couldn’t possibly represent processed foods anymore. He didn’t believe in them.
“I was the first beneficiary of my business,” shared Jae. “A stranger called to hook me into juicer business and everything changed from there. I let what was handed to me, impact me. I didn’t start this business because of a philosophy I had. This business changed my philosophy, and I’m sure glad it did.”
Connect with all the great conscious lifestyle products at http://www.tribest.com
