Pink Ribbons, Inc
Conscious Cinema Spotlight – Pink Ribbons, Inc
Directed by Lea Pool
Think before you pink: Watch an exposé on cause marketing
Don’t miss this provocative documentary. Are the ubiquitous pink ribbons of breast cancer philanthropy distracting us from the tough questions about finding a cure? Pink Ribbons, Inc., delves into the complex issues. Who really benefits from the marketing campaigns experts call a “dream cause?” What if the very companies and products that profit from their association have actually contributed to the problem?
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Movie Review – Pink Ribbons, Inc
‘Pink Ribbons,’ Tied Up With More Than Hope
by Mark Jenkins
Provocative yet far from definitive, Pink Ribbons, Inc. is a critique of “breast-cancer culture.” It could even be called a blitz on pink-ribbon charities and their corporate partners — though to use that term would be to emulate the war and sports metaphors the documentary rejects.
As one woman observes, describing the treatment of cancer as a “fight” or a “battle” suggests that the disease is always beatable if patients make a heroic effort. The implication is that people who die “weren’t trying very hard.”
Breast cancer is the most common form of cancer that afflicts mostly women. (A few men also get it.) That prevalence partially explains the rise of the pink-ribbon movement. But critics of the fund-raising campaigns argue that companies like Avon and Yoplait also are drawn to the breast-cancer cause by its, well, pinkness. Heart disease and lung cancer just don’t seem as feminine.
