Fresh – New Thinking About What We’re Eating
Conscious Cinema Spotlight – Fresh
Directed by Ana Joanes
Director Ana Joanes takes her camera across America to explore the lives of those people who are redefining the way we, as a country, eat and live. Fresh dives deep into the vicious cycle of our current food production methods while connecting people to sustainable food efforts and solutions in their very own communities. Fresh is the embodiment of the good food movement, What started as a grassroots effort is quickly resulting in real change. Fresh is both an eye-opening documentary and a stirring call to action that will transform the way you look at food.
OMTimes readers can watch Fresh tonight for FREE on Gaiam TV! Just click the movie picture or visit Fresh on Gaiam TV.
Fresh celebrates the farmers, thinkers and business people across America who are re-inventing our food system. Each has witnessed the rapid transformation of our agriculture into an industrial model, and confronted the consequences: food contamination, environmental pollution, depletion of natural resources, and morbid obesity. Forging healthier, sustainable alternatives, they offer a practical vision for a future of our food and our planet.
Among several main characters, Fresh features urban farmer and activist, Will Allen, a 2008 recipient of the MacArthur “genius” grant and recently named one of Time’s 100 most influential people; sustainable farmer and entrepreneur Joel Salatin, made famous by The Omnivore’s Dilemma, the best-selling book by Michael Pollan, who is also featured in the movie; and, Kansas City supermarket owner David Ball, who is challenges our Wal-Mart-dominated economy every day by stocking his stores with products from local suppliers.
