Joe Cross – Fat, Sick and Nearly Dead
Marlise: Juicing has sometimes been considered to be only in the world of people who wear tie-dye and you’re bringing it into mainstream conversation so what are you telling people to help them understand that everyone can do juicing? And how it can make a difference to them?
Joe Cross: I’m very careful on my message that it really is a message of showing and leading by example rather than preaching and telling people something they don’t want to hear. When I go around the world, and particularly the US the last three months on my most recent book tour, I’ve shook hands and taken photos with over 5 ½ thousand people. And the one thing I asked everybody is – ‘hands up all those people in the audience that love being told what to do.’ I haven’t seen a hand go up yet.
The next question I ask is ‘hands up all those people who love telling people what to do.’ And of course, all the hands go up. So right there, we have a disconnect about the way we communicate. And to me, I don’t look at myself as an expert. I’m a person that found myself, like most other people in the world, sick and tired of being sick and tired. And I was being reactive to my problem. I was outsourcing my health — the single most important thing in my life — to somebody else. And I decided to take control. I decided that I was going to see if the tens of thousands of years that have gone before me, where people lived mostly on plants and some animals, whether if I resorted back to that way of life, whether I would be able to heal myself.
