Judy van Niekerk: Forgiveness=Success
Shawne Duperon: What exactly is it?
Judy van Niekerk: We created a Kickstarter campaign because everything about it is crowdsourced. I mean, we have got the best software developers working on the project, the best organizations in the industry working on the project. Everything from the name, the brand, the components of the project, everything has been crowdsourced. Some of the team I have not even met yet and we have pulled this project together to create this product, which essentially will revolutionize bras. It is essentially a 3D scanner, which a woman scans herself. It takes about 150 different measurements. It is so accurate and so precise that it can actually calculate the weight of each breast because the problem is no two women are the same. No two sets of breasts are the same. The Digital Bra measures you with 100% accurately. Our bras do not have wires or padding. Instead, what we have done is work on the structure of the bra, the pattern of the bra, to create a style that’s comfortable and fits and holds and supports your breasts for the perfect fit, something most women have never experienced. So when you scan yourself using this technology, our system will give you a few options of the best style bra that works for your body and shape. Then, when you select one, it parametrically adjusts the pattern, creates a 2D pattern which then is manufactured for you by hand and is couriered to your home.
Shawne Duperon: You have an underlying message while you are doing this.
Judy van Niekerk: What is so important is to create a movement and a conversation to love your breasts, love your body. We respect that and we honor that. Through that comes tremendous empowerment, and that is our core. Also, we are not using any sweatshops out of China, which is a common practice. We’ve hired women-empowered businesses in various places around the world to manufacturer these bras. And finally, for every bra we sell, we donate to the Project Forgive Foundation, which promotes non-religious, non-partisan forgiveness in the world, non-religious, non-partisan, promoting forgiveness.
