Holoquarium: Frankfurt Zoo

Holoquarium: Frankfurt Zoo

“The sea, once it casts its spell, holds one in its net of wonder forever.” Jacques Yves Cousteau

Frankfurt Zoo isn’t just one of the top 10 zoos in Germany; it also has one of the most beautiful aquariums. But most visitors don’t know about it.

To change this, we used a technology that brings a traditional print ad to life. The Holoquarium is a project that brings the mesmerizing possibility to contemplate the Marine life gain another level of interest.

All that’s needed is a smartphone with QR code reader and a piece of plastic film. By bending the film into a pyramid and placing it on their mobiles, people created a mini-aquarium with its underwater inhabitants as a 3-D projection. How much potential is in the hologram technology and 3D realities. Leo Burnett created the in-house magazine of the Frankfurt Zoo, and he brought these fascinating sea creatures to life.

Leo Burnett created the in-house magazine of the Frankfurt Zoo, and he brought these fascinating sea creatures to a holographic dimension of life. Advertising Agency: Leo Burnett Germany, Frankfurt, Germany