Live Radio or Podcast? There is No Question
Are live radio and podcasts the best way to expand your brand?
Live Radio or Podcast? There is No Question!
After all, what is the difference between Podcast and Radio?
We all know that to listen to a terrestrial radio station, we must first tune into it, through a radio device. That is unless you are trying to access Internet Radio station. In that case, you can listen to them inside their websites or by using their Radio app for your Phone.
Nowadays, there are two different ways to broadcast and spread your audio content around the Cyberworld digitally.
One is through Live Internet Radio shows, and the other is using Podcasts. At a glance, they may look the same, but in fact, many significant variances determine their differences.
What is best for Expanding Brand Awareness? Live Radio X Podcast?
The podcast is a term created by joining the word “Broadcasting” and “iPod,” which is a line of audio devices developed by Apple company. The podcast is then the name of the audio content uploaded and available through iTunes directory search.
The crucial aspect to note is that podcasts are supposed to be individual enterprises, conceived by Apple to have them uploaded on their Platforms.
No doubt the Podcasts can be a cheaper alternative to expose your audio content in the airways, but is that worth as a branding alternative?
You may have zero cost on publishing your podcasting some platforms, but that is it.
You get what you pay for. Unless you already have a reasonable number of social media followers, your podcast will be lost in the shuffle, in an ocean of other podcasts competing through a directory type of platform.
You are very likely to waste time and resources trying alone to do your marketing, promotional and keeping everything else afloat, by yourself.
Podcast at its turn is not necessarily “radio on demand” like many like to say, but it can serve as one, I mean, if you want it to, you can make it work.
But what is the advantage of using a Radio Show instead of a Podcast?
The answer to that questions is Socialnomics. An established radio network will have a dependable social media grid that can help you with exposure and the building of a consistent online repute.
Being part of a Radio Network has its advantages, you sure would benefit from associating with a successful platform and associated with the reputation capital of that network, not to mention the instant connection and association with their specialized niche audience.
Even if you don’t think it is relevant, analyze your Socialnomic coefficient, which is the cost-benefit for running your solo marketing strategies versus your effective exposure.
Even with this information in mind, it is a misconception to think that radio and podcasts are competing for modes that cannot complement each other. Despite that, most of the American Radio stations, both terrestrial and online, continue to focus all their efforts on the broadcast alone.
Few of the online radio network also syndicate their radio show hosts after they were in a live show, which would give your radio show a right connotation as radio on demand.
Although in this article we describe the podcasts as a type of radio programs, it is necessary to emphasize that both modalities do not correspond to the same thing.
