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Being Authentic

Being Authentic

Key To Your Success In Life And Business

by Ruchira Agrawal

The term ‘authenticity’ according to Wikipedia means – “the degree to which one is true to one’s own personality, spirit, or character”, despite “external forces, pressures, and influences”. Being Authentic really means ‘being real’, coming from a place of your core, of who you ‘really and truly’ are. When you come from that place, you vibrate at your best and brightest level. And when you illuminate at that level, you shine, not only in your life but also in your business. And guess what, others can sense it and also get attracted to your radiance. If you are positive and authentic, they will be able to sense your confidence, your intentions, which you truly are and also if you really believe in what you’re saying and doing.

My belief is that people give you the time of the day or listen to you because they like you BUT they only do business with you, if they can trust you. And when you are being your authentic self, it exudes via your energy; there is no reason to doubt or question. And when that happens, what does it mean for your business? It means more people will be willing to work with you and give you their business. Isn’t that what every entrepreneur or business owner wants?

Authenticity and Integrity go hand in hand and is really the key to attracting and winning in life and business. So how can one be authentic in business?

Remember, You and your business are connected – Many times, we do not realize that how one is personally is how one will be in business. Sure there may be some subtle differences but mostly both are intertwined. Let’s take a quick example – If you have difficulties expressing yourself personally, you probably will have the same professionally as well. If you get discontented in life easy, you’ll probably get to that level in your work easily too. Understanding your own self, your core and personality is very important. Becoming Self-aware is the way to go. Spend time in getting to know yourself, your strengths, limitations is really the first step in being who you truly are, in other words being authentic. Retain and hold on to all the good stuff you find and if there are things you unearth that you may feel stands in your way, this awareness and assessment provides you the opportunity to work on them.

Believe – Do you completely and absolutely believe in your work, what you are selling or making? Or are you in business just so you can make a quick buck? If your answer is A, then you have better chances of winning in the long haul than if your answer was B. Reason being that if you do not believe in what you do, sooner or later, it will show, be it in your commitment, your energy, your efforts and finally also in your output. If you do not believe in your work, then it’s better to find something that you really do believe in, simply so you can be authentic. Let your work resonate with who you are.



Alignment of intentions, thoughts and actions – So many of us while setting goals cannot keep all 3 together, especially in the long haul where sustaining becomes a problem. Ask yourself – Why you got in the business you are in? What were your goals? Are you close to where you intended on be? Have you achieved your goals, small or big, revenue or otherwise? Keep reminding yourself of your “Purpose in Business” and following it up with appropriate actions. You’re going to be business in a long time, which means this exercise will need to keep happening – Committing and Re-committing to all 3 is very important.

Learn to tap into your Intuition – I can’t stress the importance of learning to tap into your own Intuition and using it as a guidance tool. A lot of people never think about Intuition in Business but using your instincts and gut leads to better and successful decisions.

Universe is your friend and ultimate deliverer – When you express clearly that you are ready to learn and grow, as an individual and as an Entrepreneur, the Universe will deliver experiences that will assist you to grow and ultimately move forward in life and in business. When you succeed, thank the Universe and soak in the bliss and joy that comes along with it. My belief is that the Universe knows our full potential whether we know it or not, therefore it will deliver everything accordingly.

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Being Authentic is really an important key to being peaceful and profitable at the same time, personally as well as professionally.

This article is copyrighted to Ruchira Agrawal, CEO, InnerVeda Communications, a personal and professional development company. She is an Intuition and Mindset expert, working with Individuals and Business owners to help them up level their life and work. She is an Author of – Before You Launch Your Business: How to decide if being an Entrepreneur is for you. She has also authored numerous articles for online blogs/magazines as well as in print. Having discovered her own life’s purpose and work, she now enjoys sharing her knowledge and wisdom with other, helping them create happier and fulfilled life.

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Connect with Ruchira at: http://www.innerveda.com

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