I AM: Self-Awakening Through Skincare
Each product bottle has a simple yet profound affirmation that anchors the energy of the product name. Customers are encouraged to speak these affirmations to themselves in the mirror as they go about their morning and evening personal hygiene regime. “We also include intentions along with each product so that your heart, mind and spirit can feel indulgent and embraced, as well. And we offer meditations on our company website to round out the practice of positive thinking and taking good care of your total self.”
Catherine is also passionate about not just nurturing the whole self, but also telling the whole truth about what’s possible to obtain (and what’s not) from using high quality skincare products.
“Over the years, I’d noticed many skincare companies stating half-truths and making lofty claims about their products with nothing substantial to support those claims,” she comments. “As I learned the intricacies of botanical skincare, this concerned me, as I saw how easily consumers could be misled into spending money on products that weren’t capable of giving them good value or solid results. My simple goal was to provide the very best naturally sourced ingredients in a line that would be affordable to anyone who wanted beautiful skin-while at the same time, empowering women to create a more joyful life.”
Catherine researched many types of brands-from high-priced department store brands, Internet brands, drug store brands, ‘doctor’ brands and more-and discovered that none of them had the active ingredients that she knew were imperative to make a significant difference in the health and look of the skin.
