I AM: Self-Awakening Through Skincare

Her entrepreneurial prowess took center stage as she saw a market need. “I knew that I was far from alone in wanting anti-aging products that are natural, safe to use and deliver real results. And I wasn’t alone in my frustration with the lack of honesty in marketing as it relates to the actual value of the product.”

So Catherine set out to do better. She began formulating her own anti-aging skincare products and testing them out on family and friends. It wasn’t long before her products caught on throughout the community, and she began getting requests for orders. It quickly became undeniable that she was onto something. A key differentiator of I AM Self-care Skincare is the type and amount of active ingredients in its proprietary formulations; there are 61 active ingredients in the skincare line and 38 actives in the hair care line. “Our products are bursting with actives at potent strengths because I want everyone who uses them to see positive results, regardless of skin type.

The right ingredients are there, so they do work. We don’t make promises that we can’t live up to. Will you look the same as you did in your twenties? To be honest, probably not, but you will see youthful changes in the tone, texture and radiance of your skin. I believed then, and I have since proven, that you can have it all when it comes to luxurious skincare. It doesn’t have to be the most expensive product to be the best.”