I AM: Self-Awakening Through Skincare
When it comes to inspiration for the I AM product line, Catherine and her team look to Mother Nature as the master healer and provider.
“I heard it said recently that beauty and seduction are nature’s tools for survival. It’s interesting that the more science makes advances in skincare technology, the more it returns to the Source.
We now know that the most effective ingredients to prevent and treat the signs of skin aging are the powerful chemicals found in plants, flowers and trees. That is why at I AM, we splurge on fresh, active ingredients and skimp on nothing-because a skincare cocktail of these natural ingredients is as good as it gets in fighting wrinkling and aging, repairing damage and preventing further damage so that the skin is smooth, tight, toned, clear and luminous.
Our products have plenty of what we call the five essentials from nature: antioxidants, anti-inflammatory, growth factors (cell signalers), moisturizing oils/emollients and hyaluronic acid.”
Today, Catherine is taking I AM Self-care Skincare to a national distribution and pursuing the potential to move into the Canadian market, as well.
Women from all walks of life are enjoying the immense benefits and honest value inherent in each product. Best of all, while smoothing on their morning moisturizer or dabbing on some lash enhancing serum before bedtime, women are practicing the art of positive thinking and self-love by speaking aloud the accompanying I AM affirmations.
“A big part of our company mission is to change the dis-empowering message of many skincare brands out there,” she concludes.
“I don’t want women to feel that they are not good enough and don’t measure up to the perfect, airbrushed images they portray. Instead, our goal is to inspire hope, activate joy and provide a vehicle for self-awareness and self-acceptance, just as you are. When we think positively about ourselves and believe we are worthy of great things, we exude an attractive energy that radiates out for all to see. And that’s something that you can’t get in a bottle.”
