Reid Tracy – The Powerhouse Behind Hay House
OMTimes: In what way has the interest from your audience shifted, between the late 80’s and now?
Reid Tracy: The audience always shifts and everyone aks me “what’s the hot new thing?”or “what should I be concentrating on?”To be honest with you Dirk, there’s not much new really. It’s the same thing over and over and that has been like this for a very long long time. At the I Can Do It events, Louise always used to get up and say: “There are 30 people presenting here this weekend but they’re all saying the same thing in a different way, based on their own experiences and based on their own life”.
There are so many people that visit me and tell me: “I have this brand new idea that nobody’s ever thought of before”, but in reality I have heard all of it before, I’ve seen it all before and it’s because there’s not that much new, it’s just the new experiences the presenter brings with it.
The self-help idea however is much more accepted now than in let’s say the 80’s. To give you an example; Louise’s book called “You Can Heal Your Life”was first published in 1984 and it was considered such a radical book that was way out on the fringes and now…it’s considered the Beginner’s Guide to self-help –The acceptance is much greater, the knowledge of the information is much greater and so the audience is so much bigger than it was when we first started. But we’ve always been running Hay House in a way that we wanted, in order to reach the biggest audience. We never called ourselves new age or any of that kind of stuff, we always said that our stuff is for everybody and the information in here will help everybody and the world has caught up with that view.
