Getting Beyond Accounting

Airing Monday, 25 May 2015, 4:00 PM ET

Join Simone Milasas, author of Joy of Business & international speaker, as she speaks with Shaun Sargent, CEO of Aura-Soma and former corporate partner at Streets Accountants, about dealing with the financial issues and accounting for your business from a completely different and unique perspective.

Simone Milasas and Shaun Sargent, CEO of Aura-Soma and former corporate partner at Streets Accountants, talk about how to function with awareness of your financials and accounting in business. Their conversation also includes special guest Christopher Hughes of The Antique Guild. What if the nuts and bolts of business and accounting could be fun? What if you could hire someone to assist you? What else is possible in this area for your business?

About Guest Shaun Sargent

With a 1st class honours degree in Accountancy & Finance, 4 world prizes when completing his Chartered Administrator & Secretaries qualification, the youngest equity partner in his practice, a fellow of the Institute of Chartered Accountants of England & Wales, and being awarded an Honorary Fellowship at the University of Lincoln in recognition of his significant contribution as a central member of their board of governors, chairing their finance committee over a very tough and foundational 8 years, and and and, Shaun realised very early in his professional life, there is more to Accountancy than double entry and figures………..

Over the next years working with clients and voluntary positions, to co create their desires and more for their organisations, his greatest prize on leaving his professional practice was to receive the accolade of “you’re not really an accountant are you!”

Praise indeed, because his whole approach to his work was to seek to empower his clients, to know that they knew, questioning them on their desires, business and personal, and then facilitating them to out create all they were. Empowering people to be all they could be, and then more.

Today, Shaun is now working with the same desire, to create more in the world, just with a different set of people. As CEO of Aura-Soma Products, AEOS Skincare and Aura-Soma Perfum, facilitating growth from inside an organisation, empowering people to be even greater than they thought they were capable of, creating synaptic organisations that work together to create more than the sum of the parts.