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5 Unlikely Ways to Promote Your Business

5 Unlikely Ways to Promote Your Business

Promote Your Business

Whether you own a thriving startup and you are looking for new ways to attract more consumers, or your established SME could do with a bit more promotion, there are many effective ways to promote your business and get it noticed.

Promote Your Business in Ways that Stand Out From the Crowd

 

 

In a saturated market, making a splash is essential if you want your company to stay afloat, but it can be difficult finding innovative ways to do it. Here are 5 creative strategies that will help you stand out from the crowd.

 

Promote Your Business #1 –  Throw a Fundraising

A fundraiser event is a great way for your business to give back, and it helps convey your beliefs to consumers. Choose a cause that reflects company values, pick a platform for your fundraiser, create a story to share with potential donors, and offer multiple methods to donate. To make your company stand out, create customized items to style up your event. Attractive, branded banners and eye-catching flags are fantastic promotional items that can be stowed away and used again for future events. Source high-quality products, and make sure your logo is clearly visible.

 

Promote Your Business #2 –  Showcase Your Product or Service at Trade Shows

Trade shows are a great way for companies to showcase their products and services. Regular attendance can help you connect with consumers and get your product or service seen by more people. These events enable businesses to put a face behind their brand, so it is important that you make a good impression. At a trade show, you need to be engaging and approachable so that potential consumers visit your stall. Handing out branded swag can also attract more visitors. Furthermore, offering practical and memorable freebies can convert visitors into customers and help your brand travel further. For example, an attractive tote bag or an insulated lunch bag with a company logo can help you gain exposure whenever people use these items. For high-quality customized merchandise and branded products, visit anthembranding.com.

 

Promote Your Business #3 –  Pair Up With Another Brand

Small businesses can draw a wider audience by pairing up with another brand. Whether you decide to join forces with another small business or partner up with a well-established company, any sort of collaboration can lead to enhanced brand visibility. When finding another company to collaborate with, do your research and choose one that complements your company and matches your ethics and values.

 

Promote Your Business #4 –  Reward Loyalty

Studies show that it can cost five times more to acquire new clients than to keep existing ones, which is why it is important that you show existing customers recognize and reward their loyalty. With such a high return on investment, creating a rewards program for existing customers can help you achieve repeat custom more regularly. Rewards can include a points-based system for discounted goods, a one-off voucher, or including high-quality branded products in a direct mail campaign for repeat customers.

 

Promote Your Business #5 –  Share Your Knowledge

With expertise in your industry, you can promote your business by sharing your knowledge with the public. From creating podcasts and video content to writing engaging blog posts, there are plenty of ways you can share your expertise. By contributing high-quality information, you can build your brand and gain an excellent reputation.

 

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